In the words of Robert Downey Jr’s Twitter bio: ‘You know who I am’…ok, so maybe people don’t know you just yet, so how do you start getting more legitimate followers on Twitter?
Now, this isn’t just going to be a game of numbers because, as we all now know, a large number of followers doesn’t equal increased engagement.
However, unlike other social media platforms, Twitter has a 100% reach (yay!) but (and here’s the catch) only with your followers and their followers. It is therefore important to build a strong network of supporters who are genuinely interested in your brand and content but in terms of conversions, of course – the more the merrier!
So whether you’re searching for an addition to your current social media marketing plan by creating a Twitter account or are simply looking to measure your vanity metrics; you’ve come to the right place.
In case you’re in a rush, here’s what we’ll be covering:
- Why are Twitter followers important
- Creating shareable, valuable content
- Updating your Twitter profile
- Staying active
- Engaging with Twitter followers
- Finding followers outside of Twitter
Before we get started – why are Twitter followers important?
It’s no accident that most industry leaders are on Twitter.
There are a lot of variables within the various social media sites, ranging from user demographics to the optimum number of daily posts; so it’s clear that businesses and brands shouldn’t be focusing their attention solely on Facebook, Instagram or LinkedIn.
Your Twitter feed can be used as part of your marketing strategy and help to paint a picture of your target audience.
You can also use it to keep an eye on the competition by connecting with brands and companies with similar interests. Check out these stats below which highlight the value of a Twitter user – something a lot of businesses don’t realise.
At the time of writing, there are 262 million international Twitter users (users outside the US) which make up 79% of all Twitter accounts – this means you can focus your marketing efforts towards your potential customers all around the world!
Create shareable, valuable content
If you’re looking to increase your following naturally…the journey begins with great content.
You can have the world’s sexiest Twitter profile and post regularly at peak times but at the end of the day; if your content is rubbish, people won’t want to follow you.
Creating and searching for your own content can be fun but after a while, it gets very time-consuming.
Fear not – this is where Quuu can help! Quuu does all the hard work for you by curating content from across a wide array of categories. Because everything has been hand-reviewed in-house, you can rest assured knowing that what you are sharing is always high-quality.
Content can come in many forms but here are some examples to get you started:
Did you know, according to an MDG Advertising study, posts containing images receive 94% more views?
Humans, by nature, are visually stimulated creatures and so this statistic isn’t too surprising.
Some of the top dos and don’ts from Venngage when it comes to images on social media sites are:
- Don’t use boring stock images – there are too many talented photographers out there, so do some research and always make sure to credit the source.
- Do create templates – these can be a great way to keep your feed original, create some consistency and even include your company branding.
- Don’t use bland colour schemes – keep it interesting with vibrant, bold choices.
- Do use drawings and illustrations – these can be as detailed or as simple as you like and still stand out amongst a feed full of photography.
Whether you love them or you hate them, another form of image (and sometimes video) that you can’t have missed is the ‘meme’.
Defined as ‘a digital file that is spread via the internet’ – these are usually humorous, satirical or ironic in nature. If you’re hoping to create a viral meme, according to Richard Dawkins (who created the term in the mid-’70s) your meme must be replicable, spread rapidly and have longevity (we’re looking at you Sean Bean).
Use Make A Meme to create your own!
In case you didn’t know, an infographic is a visual representation of any kind of text or information (scroll back a little to see one in action!).
Although these can technically fall under the category of ‘imagery’, these babies are so powerful they deserve their own heading.
If done well, there are many reasons that infographics can boost your content marketing strategy; they make detailed text easy to read and process, they’re great for SEO (because other blogs will link back to your page), they’re extremely shareable and they can increase your brand awareness – what more could you ask for?!
Want to upgrade your regular non-moving image but still appeal to your Twitter followers who haven’t got time to watch a video? Enter the GIF.
Something that we potentially overuse here at Quuu (sorry, not sorry) but these are a rising trend and they’re here to stay.
GIFs can be a great way to showcase your brand personality and can add some charisma to your engagement with your followers.
They can also be used in a more methodical way; to tell a story or explain instructions in a visual format.
Whatever the reason, we at Quuu are here for it.
It’s no secret that video is currently dominating social media but don’t think it’s only goal is to increase engagement; it can be a compelling tool throughout the entire customer buying journey and it can all begin on your Twitter account!
There are many examples of how video can be used in content marketing, so here are a few to get you started:
- Branding – give your followers an insight into what you’re all about!
- Expert interviews – find your industry influencers to entertain/educate your followers.
- Educational and ‘How To’s – demonstrate how your product works or teach your viewers something new.
- 360° and Virtual Reality – allow viewers to see your content from every angle, be it real or fantasy.
- Go live – give a ‘behind the scenes’ look into an event or your business itself.
Update your Twitter profile
It may seem like an easy one but first impressions matter, so we’re going to cover it.
Much like Tinder, you are trying to entice your potential followers in with your profile’s dashing good looks and cracking personality. However, with only a small photo, one link and a couple of lines in which to get your whole vibe across – you have to make sure these are all as slick as Paul Allen’s business card (without the unfortunate result…yikes)
There are many things you can change on your profile, some of which can be regularly changed, depending on branding updates or marketing plans.
To briefly outline, these are your:
- Twitter Handle
- Profile Picture and Header
- Twitter Bio and Link
- Pinned Tweet
With over 330 million monthly active users (as of 2019 Q1) and with millions of inactive accounts on top of this; it’s more than likely that your preferred username could be gone. Unless your business is a registered trademark, there’s sadly not much you or @TaylorSwift13 can do about this.
In saying this, the main things to remember when picking a handle are; keep it relevant, short and catchy.
Profile Picture and Header
When it comes to a profile photo, you have a few choices to make and this will vary depending on the size of your business and sector you’re in. If you’re using a logo, make sure it’s optimised for Twitter feeds so it stands out and is instantly recognisable.
If you’re using an image of yourself or a team member, make sure to choose a high-quality, professional-looking shot – not something that looks like it was shot on a potato during Spring Break.
Check out this example below of a great profile picture which is in no way a form of product placement whatsoever.
Top tip: don’t forget profile photos on Twitter have been circular since 2017!
This doesn’t need to be a plain background, white shirt and tie affair; different styles of images will work for different industries, so use common sense when deciding what will best represent your brand.
When it comes to your header image, this is pretty much your headline for your Twitter profile; much like when you speed down the highway with billboards flying overhead, there are usually only a few seconds to get your message across.
With that in mind, keep it simple but make it bold and don’t forget to size it correctly.
Twitter Bio and Link
Your Twitter bio is your first (and possibly your last!) chance to inject some personality into your profile and convince new followers to climb aboard.
Unless you’re a household name, this is a brilliant time to focus on SEO, so head to Google and do some research on keywords.
This is also a great place to highlight your ‘brand voice’ but remember to keep your target audience in mind when choosing your tone and language.
If you have a company website or blog, great, get that linked up to drive traffic that-a-way.
If your potential followers are impressed by your initial Twitter ‘business card’, their next move will be your feed.
Whether you’re pushing a current marketing campaign or once tweeted something popular that you’re proud of; utilise your pinned tweet to draw attention to what makes you and your brand unique.
How often should you post?
One of the most frequently asked questions when it comes to Twitter is ‘how often should I be posting?’ With so many social media platforms available and each with their own unwritten set of rules, it can be difficult to find that sweet spot to keep your audience engaged without spamming their feeds.
Many studies have varied widely with their results ranging from 1-51 times per day!
Unfortunately, if you came here expecting a magic number, we’re sorry to tell you folks but there ain’t one.
The optimum number of posts per day differs depending on your particular business, target audience and industry. We know you don’t want to hear it but the key to social media marketing success is trial and error.
So you’ve figured out how often you should be tweeting; the next stage to master is consistency.
Creating a daily schedule by linking your Quuu account to a tool such as SocialChief will ensure that your content is being posted regularly and at optimum times.
Even when you’re sipping cocktails on vacation, living your best life, your loyal followers still want to hear from you!
This handy guide from SproutSocial even takes into account the best times to post on Twitter depending on the industry you’re in.
Image source: SproutSocial
Engage with Twitter followers
Congratulations, by this stage you should have earned some followers!
While it can be nice to have a large number of followers (as originally stated ‘having more followers doesn’t equal more engagement’) a smaller list can actually be easier to manage initially.
If you’ve posted some great content and people are interacting with it; the next stage involves something very simple – engage back.
There are many ways to do this:
- Direct messages
- Twitter lists & chats
So you’ve mastered your post timings with the help of a scheduler like SocialChief and you’re posting high-quality content with the help of Quuu but people still need to know there’s a human behind the account.
By regularly chatting with other users via retweeting and replying, you can get to know your followers on a more personal level.
These particular tactics won’t work for everyone but fast-food chain Wendy’s is a great example of this.
Their sarcastic, sassy tweets quickly went viral as users found the unique take on typical corporate responses both hilarious and refreshing.
Though it may seem too easy to be truly effective, retweeting your fans and followers can also help introduce you to new ones.
With 94% of shoppers revealing that a negative review has convinced them to avoid visiting a business; if you find a positive product review on Twitter; a simple retweet could be the difference between a customer gained or one lost forever.
@Mentions are one of the easiest ways for Twitter users to directly communicate with businesses and people, but what if we told you that 31% of company mentions on Twitter do not include brand @handles?
This can mean you potentially miss loads of relevant conversations and thus lose out on those potential followers!
Social listening is a tool which can help you see what is being said about your brand on social media, without you having to go looking for it.
You can do this yourself on some level by using Twitter’s advanced search option and inserting specific keywords. Or you can use tools like Mention, which will track mentions from across the web, not just on social.
Direct Messages (or DMs)
When someone sends you a DM, in case you aren’t immediately available, you could use automated direct messages to send a quick welcome message.
According to Twitter Business ‘people can start engaging with your chatbot immediately…before a person has time to read the first message, enabling much faster and easier resolutions’.
Twitter’s instant nature makes it an ideal platform for customer service.
Using DM’s to handle enquiries or complaints can also steer any negativity away from your feed while adding a more personal touch. Better yet, use a separate Twitter account to handle support queries.
Twitter Lists & Chats
If you’ve no idea what these things are; a ‘Twitter List’ is a curated group of Twitter accounts.
A ‘Twitter Chat’ is a scheduled, real-time conversation between a brand and it’s following, focused around a specific hashtag.
Lists can be a great way of streamlining the accounts you follow. Interacting with the same people repeatedly is a great way to build relationships, whilst also allowing you to keep secret tabs on the competition (shh).
On the other hand, Twitter chats are a very public affair that can provide an excellent way to discover new audiences and followers.
If you’re new to the concept of Twitter chats, check out this great guide on how to start one from scratch.
Top tip: whatever form of engagement you’re focusing on, check out your Twitter analytics – these can provide brilliant insight into your account, followers and Twitter as a whole.
Finding followers outside of Twitter
Your current social network
Up until now, all of our efforts have revolved around finding new followers within the boundaries of Twitter itself.
We all know that it’s much easier to retain a customer than it is to find a new one, so start by utilising your existing networks who are already interested in what you have to say?
There are many ways to do this and you can start by looking at your other social media sites, such as your LinkedIn account – a link to your Twitter on your page could entice your connections over to your account.
Many bloggers will include a share or follow button on their posts for those who enjoy their content, so why not do the same?
Another simple tip is to edit your email signature to include your Twitter handle – this is so quick and easy, you’d be a fool not to!
The power of influencers
If you’ve done everything you possibly can and have cleaned out your network, it may be time to enlist the help of influencers in your industry.
This type of influencer marketing can range from costing nothing all the way up to some ridiculously large sums of money.
If you’re looking to go down the cheaper option, start by making a list of all the accounts and blogs you read that inspire and educate you and note down all the ways you can connect with them.
There’s a fine line here between being engaging and just plain annoying, so make sure you don’t overdo it when getting in touch or this could result in an unfollow or two.
If you are creating impressive content (and we know you are) then higher-profile figures in the same industry as you should find it genuinely valuable and may end up showcasing your brand for nothing.
Some of the best practices for achieving this are:
- Tagging them in your tweets
- Retweeting their relevant updates (always adding a personalised touch)
- Connecting on other social networks
- Attending the same events and meeting face-to-face
What is Twitter without hashtags – they can be your best friend or worst enemy.
Relevant hashtags can maximise your brand reach, if used as part of a sound Twitter strategy, however, while they are important, you need to limit their use or you risk looking spammy.
Engage with your target audience
The humble hashtag was first brought to Twitter in 2007, with the purpose of ‘gathering discussions and online exchanges’ for specific topics and the same rules apply today.
You can make your witty/intellectual remarks visible in trending conversations and start reeling in the likes, retweets and new followers.
It can also help to check out your competitors; this can be a really simple way to dip into the same hashtag pools and help your target audience find you!
Twitter Analytics can, again, be a great tool to find the top-performing hashtags related to your business.
Build your brand
While getting involved in current conversations can be extremely valuable, why not consider building your brand with a unique hashtag campaign?
If you do happen to go down this route, remember to do your research and set focused goals when designing your campaign to ensure the best chance of success.
A great example of this is Charmin’s #TweetFromTheSeat campaign which is STILL ongoing!
— Charmin (@Charmin) September 27, 2017
Need some help?
Websites like Hashtagify can be an awesome help if you’re new to using hashtags or want to up your game.
If you’re struggling as to where to start, you can get ‘instant hashtag suggestions for images and text on desktop and mobile’ – based on real-time engagement!
Otherwise, if you already know what you want to say but just need a little assistance, you can get hashtag suggestions for a particular word or image.
So there you have it, Quuu’s guide to ‘How to Get More Followers on Twitter’.
To recap what we’ve all learned on this flight (Twitter? Bird? I’ll see myself out); Do your research, carefully plan and apply each of the below points, success on varying levels is guaranteed:
- Create and share content to entertain and/or educate the masses
- Be your best self in your Twitter profile
- Stay active (online and offline)
- Engage with your (now many) Twitter followers
- Reel in potential followers from existing networks
- Utilise relevant hashtags
We would love to hear how you get on with these tips and do please let us know if there’s something we’ve missed that has helped you grow your follower base in the past!