You already run a kick-ass marketing agency. So, we’re not here to go over the basics.
You’ll know what social media services work for your clients. Whether it’s social media campaigns on Facebook, ad targeting on LinkedIn, or general content marketing – you’ve got it covered.
What we’re offering are some ideas for services that aren’t as common. Things that could make your agency stand out from the crowd. A potential USP from your competitors. Plus, some handy tools that can do the heavy lifting for you.
These are 5 social media services to upgrade your current packages (and pricing too!)
- Adding a curation strategy to client’s content marketing
- Digital marketing and social media management training
- Social media branding for small businesses
- No-ad content promotion on social media platforms
- Finding the most relevant influencers
The rise of social media marketing for brand awareness
Social media is now a huge focus for most marketing campaigns. First off, because it’s (mostly) free. Unless you’re paying for PPC (pay per click) Facebook Ads, or something.
The potential reach is also mind-blowing. We keep repeating this stat, but it’s pretty amazing. Over half of the global population are now on some form of social media. That’s wild!
There are lots of reasons why business owners and startups hop onto social media channels.
- Lead generation
- Engaging with their target audience and potential customers
- Increasing web traffic
- Community management
- Social media advertising
How successful they are mostly depends on the size of their marketing budget. But no matter how big a business is, the top of most wishlists is to increase brand awareness. Or become a thought leader.
But this is all way easier said than done. And it’s why many seek agency help to build a social media marketing strategy.
So, what are some of the main services agencies offer?
What are the usual social media management services?
Building and maintaining a social media presence is no easy task. And nowadays, clients want everything handled in one place.
Most social media marketing services cover a lot of the same stuff. These are the expected bread-and-butter offers like:
- A social media account manager
- Advertising services
- Creating and implementing a marketing plan
- Social media audits
- Content creation and publishing
It’s what people have come to expect in an agency. So, let’s assume you’ve got those covered.
But what about adding some extra services that will maximize value for your clients? If that sounds good, we’ve got some suggestions.
Bonus social media services that’ll make your agency stand out
As marketing moves further online, demand for expertise is rising. And as demand rises, so does the number of agencies popping up. Competition for clients is tougher than ever, so you need to stand out.
So, here are 5 social media services that can help you do so:
- Social media marketing training
- Branding for small businesses
- Content curation
- Content promotion
- Finding relevant influencers
Choose just one, or add ‘em all. We’ve also included some tools that can do the hard work for you. You can easily increase your services, but not your workload.
1. Adding a curation strategy to client’s content marketing
One of the most challenging social media services many agencies offer is content creation. Because making enough of it to keep your client’s content calendar full is hard. Especially if you only have a small team.
Social media content is fleeting, but it still has to be high-quality. So, what if there was a way to take the pressure off your marketing strategists but still keep a steady stream of quality content?
Well, there is. It’s called content curation. And adding a curation strategy to your client’s content marketing service could make a world of difference.
The benefits of curated content aren’t talked about enough:
- It builds trust with your target audience
- Lets you start and develop industry relationships
- Keeps you updated with trending news and topics
- Ensures you’re posting consistently
- Gives you a chance to show off your expertise
Now, we know what you’re thinking. You don’t have time to spend aimlessly trawling through Google for relevant content. Well, we can help with that.
Quuu – Sending daily curated content for social media
Quuu is a content curation tool that sends you awesome content for social media. We’ll send you a mix of high-quality, relevant content to your Facebook, Twitter, and LinkedIn accounts daily.
I’m talking articles, videos, podcasts, slideshows, and more.
You’ve just got to tell us what categories (out of 500+) interest you, and we’ll do the rest. Just hook up your social profiles and decide if you want to be on auto-pilot or manual mode.
We use schedulers to post your content, and Quuu works with some of the biggest names.
You can keep your client’s social media posts flowing with no extra effort on automatic mode. Or, if you’d like to add specific share texts and hashtags, choose to go manual. Either way, finding content has never been so easy.
2. Digital marketing and social media management training
Now, what about a service that goes back to basics? You might take for granted that your client has some level of knowledge of social platforms. But that might not be the case.
There’s usually a sliding scale when it comes to people and social media networks. If your client doesn’t even know what hashtags are, it could be tough to explain why they should start a hashtag campaign.
Offering some form of digital marketing training could be a really nice touch for potential customers who aren’t social media savvy.
If you want an easy route, there are loads of free resources already out there.
Take these 3 for example:
- An introduction to local social media marketing – LOCALiQ
- Social listening basics – Sprout Social
- Fundamentals of digital marketing – Google
Do a little bit of research and curate roundup lists (depending on your client’s business goals). This is a really easy way of adding value without much time or effort.
Creating your own social media training resources
But let’s say you want something original. Depending on the size of your team, training could take a variety of forms:
- In-person workshops
- Live Zoom lectures
- Online courses
- Interactive case studies
You could put as much time and planning into this as you want, really. If you don’t want to commit to live events, you may prefer creating your own course through recorded videos and articles.
So, what are some of the areas you could train your clients in? The list is pretty endless, but here are some options:
- Creating and setting up social media profiles
- Social media engagement and choosing a brand voice
- Channel-specific ad spend tactics (e.g. PPC Facebook advertising)
- Creating a content strategy based on different algorithms
- Search engine optimization basics
Creating your own training resources will need some commitment. But once it’s done, it’s done. If you’ve done all the prep, in-person sessions will be a breeze.
3. Social media branding for small businesses
Before your client should even think about content marketing, they need to make sure their branding is on point. Some business owners have no clue where to start, while some established ones may need an update.
Branding is all about consistency. While that sounds simple enough, it’s very easy to get wrong. As a seasoned pro, what kind of branding social media services could you offer your clients?
Some clients might have a website or Facebook Page just because they’ve heard they should. But it can be like looking at two different businesses with nothing linking them together.
It might be that you need to create or finetune your client’s brand guidelines. This takes their company mission and values and translates them into design. Think of it almost like a style guide for a business. (More on that in a sec!)
Once these are finalized, everything on your client’s profile has to fit within these guidelines.
Some of the most basic tweaks are things like:
- Logo design and sizing for specific channels
- Searchable bios that use keyword research
- Using original hashtags
- Banner designs
- Consistent handles
These might seem obvious to you, but remember, you’re doing this stuff every day. Don’t take for granted that your client understands the simple things.
Advanced visual branding
A lot of advanced visual branding falls under the “brand guidelines” you may need to create. As well as all social media posts, every part of your client’s profile design has to come together to flow with the chosen aesthetic.
This includes things like:
- Picking a color palette
- Consistent typography (fonts)
- Chosen image style (photography or illustrations)
This is more straightforward with eCommerce brands, but it applies to all. For example, does your client want a relaxed, earthy brand with neutral tones and a handwritten font? Or bright, vibrant colors with a bold font?
Brands like Coca-Cola are instantly recognizable because they have a strong brand design. With an advanced visual branding service, your clients’ brands could be too.
If you need to brush up on your skills or learn some new ones, Canva has loads of tips and tricks.
Channel-specific marketing personas
What many people don’t realize is that marketing efforts should differ from platform to platform. For example, Facebook marketing and Instagram marketing will be targeting two totally different demographics.
TikTok has a much younger crowd (on the whole) than Twitter. So, this could mean a slightly altered brand voice and tactics to make sure you’re speaking on the level of the right audience.
Basically, all social media marketing campaigns should be based on the demographic of that specific platform.
Finding a brand voice starts by building a customer persona. This sounds like an easy task, but it involves sifting through a ton of data – something your clients might not have time for.
But if they want to achieve their marketing goals, it’s essential.
Your social media marketing agency could offer this as a service. Building a customer persona and then a brand voice and marketing persona for each channel. Something to consider.
4. No-ad content promotion on social media platforms
Paid advertising is something social media marketing companies and agencies do really well. Because a lot more goes into it than simply hitting the ‘Boost’ button.
Most business owners don’t have the time or patience to get it right. So they seek the help of marketing experts to do it for them.
This is probably one of the main services you offer. With elements like:
- Ad prep and sign-off
- Conversion tracking
- Media bid optimization
- Ongoing reporting
- Ad copy and landing page development
Now ads definitely have their place in marketing campaigns. But as we all know, many people hate direct advertising. It’s why indirect marketing is so important nowadays.
Spot the difference?
|Marketing Channel||Direct Marketing||Indirect Marketing|
|Social media||A half-price sale ad for your product||Engaging with your community|
|Email marketing||New product announcements||A curated roundup list|
|Newspapers||A half-price sale ad for your product||An interview from someone in your company|
|Search engines||An ad at the top of the first SERP (Search engine ranking page)||Blogging regularly and organically reaching the 1st SERP|
So, what other ways are there to promote your client’s content that aren’t as in-your-face? Content promotion doesn’t have to just be via targeted ads, you know.
Popular tactics include:
- Sharing it on all social platforms
- Sending it out to an email list
- Linking to it in a community site answer (Quora, Reddit, etc.)
- Influencer outreach
- Creating short video introductions
- Submitting it as a guest post on another site
For those all-important social signals for SEO, though, shares on social media are key. In a sense, they’re social backlinks. But how can you get real people to willingly share your client’s content?
Guaranteed social media shares with Quuu Promote
Quuu Promote guarantees social shares for your clients on Facebook, LinkedIn, and Twitter. And, yes, they’re all real people!
Everyone on Quuu (the other side of the business) has manually signed up to share curated content from their niche.
Each piece of content that’s submitted will be assigned a relevant interest category. Once it’s approved, users that have signed up to that category will then share it. Most Quuu users have chosen to have content shared on auto-pilot (hence the guarantee!)
It works best if your client has an RSS feed on their site. That way, everything stays updated. Whenever they add something new to their feed, it’ll go straight into review.
Lastly, all you’ve got to do is track the clicks and shares. You can even add your client’s Twitter handle to see those direct mentions as they roll in.
Interested? Of course you are! Check out what we offer agencies.
5. Finding the most relevant influencers
Ahh, influencer marketing. We all know the power of multiple shares, but what about a single share from the right person?
It can be difficult trying to explain to a client that the number of followers actually doesn’t count for much. Take micro-influencers, for example. They have much smaller but more dedicated followings.
It’s one of the trickiest areas of online marketing, as there’s no one-size-fits-all approach. Every influencer and their audience is different, so each campaign will be.
It’ll also depend on your client’s target audience. If it’s Gen Z, influencers and online creators are proven to have a lot of sway with that age bracket, so it could be a great opportunity.
Of course, influencer marketing is a main service for some social media agencies. Heck, some are solely based on it.
But we’re talking about bonus services here. So, we’re suggesting simply getting people started on their influencer marketing journey.
Is influencer marketing a good fit?
Determining the ROI of influencer marketing is one of the biggest challenges marketers face. If you don’t want that extra responsibility, don’t worry. It’s why we’re only helping clients find them – the rest is up to them.
The type of content and social media platform used also has a lot to do with it. Instagram and YouTube are by far the most effective because they’re so visual.
If your client has an aesthetic product or service that could be translated visually, influencer marketing could be a great fit. If they don’t, this is where you need to explain why and direct them to other services.
But let’s assume it’s a good match. By giving them a customized list of influencers, you could be setting up an awesome partnership with little effort.
That’s if you use a handy tool that does it all for you.
BuzzSumo makes finding influencers easy
The 3 main qualities of an effective influencer are:
- Engagement rate
BuzzSumo takes all of this into account when it scans millions of profiles. It doesn’t care about vanity metrics, only genuine authority.
Here’s how you’d use the tool to find the best fit for your clients:
- Discover who gets the most engagement
- Filter by their niche
- Choose their preferred language
- Analyze the domain
It’s a simple process that’ll quickly highlight who’s worth getting in touch with. After that, it’s in the hands of your clients.
If you want to give them a head start, we’ve written a blog you can pass on about reaching out to micro-influencers (the most popular type for small businesses!) If you’d like to also offer an outreach service, more power to ya!
For agencies purely based online, the social media services you offer are what potential clients base their decision on. Before people realize how awesome you are, obviously.
You’ll have your bread-and-butter services nailed. But do you offer all of these extras?
- A curated content strategy
- Online or in-person training
- Branding for small businesses
- Content promotion (that isn’t an ad)
- Influencer marketing search
Adding one or two of these bonus services will definitely boost the value of your agency. How much you’ll boost your pricing, though, is up to you.
Does your agency already use any of these bonus social media services? Have you tried any of the tools listed? Let us know in the comments!