Quuu Promote’s Quality Criteria – Updated for 20203 min read

Content Marketing Digital Marketing Quuu Promote April 8, 2020 3 min read

Quuu Promote’s Quality Criteria – Updated for 20203 min read

Reading Time: 3 minutes

How to get your content approved on Quuu Promote.

The following is the list of rules that our content team at Quuu Promote use when reviewing content that is submitted to be shared as a quality content suggestion at Quuu.co.

This list has been refined over the past 5 years based on consistent user feedback and continual input from content marketing experts.

We reserve the right to reject any submission on the following grounds:

Binary: Rules For Exclusion

If the answer to any of the following 13 questions is ‘yes’, then the article is not suitable for Quuu:

B1 – Does it contain bad language or explicit content?

B2 – Is it sales-focused or promotional in nature?

This includes landing pages, ads, trailers, competitions, and any content that promotes a product or service. (Confused? Check out our post on why content should focus on helping, not selling.)

B3 – Does it focus on a single product, service or brand?

Fair and unbiased content about household names (e.g. Apple or WordPress) is okay. All other content that focuses on a single, specific product is not suitable. This includes reviews, press releases and launch pages such as Product Hunt listings).

B4 – Does it give medical advice about preventing or treating COVID-19?

We are not medical experts, so we won’t be accepting any content on this topic to help prevent the spread of potentially harmful misinformation.

B5 – Is it in any language other than English?

B6 – Is it difficult to view, read or understand?

This includes content that is obscured by pop-ups, written in an illegible font, or that is simply written in a confusing way. It also includes gated content whether that be paid or requiring an email sign-up to access the content.

B7 – Is it going to be out of date soon?

Promotions last 30 days, so the content needs to be relevant for at least one month.

B8 – Does it contain obvious grammar, punctuation or spelling errors?

We all make mistakes, but if they are persistent and distracting, we can’t accept it.

B9 – Is it a home page, index page or a link to a social media platform?

We can only accept individual pieces of content hosted on a website, blog or content platform (e.g. Medium).

B10 – Is it too specific for the intended category?

This includes content that targets a very niche audience or is only relevant to people in a specific location.

B11 – Are there any dead links?

B12 – Is it too strongly opinionated or biased?

Your post may be shared by people who do not have the same views.

B13 – Is it already being promoted?

Content can only be promoted in one category at a time, under one URL. If you’d like to try another category, you can do so once the first promotion is finished.

B14 – Does this source make up over one-third of a category’s content?

This rule is mainly for our Content Managers – it helps us keep content varied for our Quuu users. If we have too many posts from the same site in one of our categories, we will let you know.

B15 – Is the content too similar to previously submitted posts from the same account? OR, is the content deemed to have been plagiarised or closely copied from another original source.

Subjective: Rules For Inclusion

S1 – The content must provide sufficient interest or value.

The content that performs best on Quuu Promote will help, entertain, inform or inspire readers in a tangible way. Our team reserves the right to reject a submission on the grounds that a post falls short on satisfying these criteria. 

S2 – The content cannot be offensive, shocking or inappropriate.

Many people share Quuu content from professional or company social media accounts, so we reserve the right to reject anything that is too controversial, emotionally challenging or politically sensitive.

Quuu Promote's Quality Criteria - Updated for 2020
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Quuu Promote's Quality Criteria - Updated for 2020
Want to reach new audiences and have more people share your content across social media? This is how to get your content approved on Quuu Promote so that it's shared as a quality content suggestion on Quuu.
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Matthew is COO and Co-founder of Quuu, his background is in PR, Marketing and Project Management and he loves writing about these topics as well as startup life, remote working and team management! Connect with him on Twitter or Instagram @MatthewSpurr
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