Is copying content ever a good idea? The pros and cons of content syndication
Once upon a time, copying someone else’s writing was always considered a bad thing. It’s impolite at best, and at worst,...
content strategy
A Double Quuu Promote Case Study
In this post, I'll bring you not one, but two separate Quuu Promote case studies. Both are "success stories" about how...
Case study: How Smart Blogger overcame ad blindness using Quuu Promote
Ad blindness is a growing phenomenon whereby social media users consciously or unconsciously ignore banners and ad-like information. In this case...
How digital marketing agencies can use content marketing to drive conversions
Digital marketing agencies are good at content marketing, right? Well, yes - apart from when it comes to marketing themselves. We...
Content repurposing tools you’ve never heard of (but should be using) in 2018
We can bet you’ve read lots of expert roundups listing tools and tips to boost your content marketing. But how many...
How repurposing your content affects your bottom line
It’s no secret that perhaps the largest content marketing challenge we face is being able to produce enough content – and...
Buyer personas: boost conversions using psychological profiles
Buyer personas or "marketing personas" use psychological profiles to create a representation of your ideal consumer based on data about your customers’...
Are you using these 8 content marketing trends for 2018?
Content marketing arguably has the highest return on investment compared to traditional marketing. One ex-senior director for data, content, and media at...