Buyer personas: boost conversions using psychological profiles
Buyer personas or "marketing personas" use psychological profiles to create a representation of your ideal consumer based on data about your customers’...
content strategy
Always updated content: what is it & why does it matter?
We all know the importance of standing out online. If you’re a content creator, this is increasingly difficult. That’s why we’re...
Are you using these 8 content marketing trends for 2018?
Content marketing arguably has the highest return on investment compared to traditional marketing. One ex-senior director for data, content, and media at...