8 Content Marketing Metrics You Should Actually Care About [Infographic]
Like any strategy, content marketing has a goal. You want to answer your target audience’s questions. Do this enough and you’ll...
content optimization
How to Do A Content Gap Analysis to Outrank Your Competition
Supporting customers and prospects throughout the entire customer journey is pivotal to boosting conversions and developing long-term customer relationships. But catering...
How repurposing your content affects your bottom line
It’s no secret that perhaps the largest content marketing challenge we face is being able to produce enough content – and...
7 step guide to completely organise your blog
53% of marketers say that blogging is their top content marketing priority – and the reason for this is no secret....
Buyer personas: boost conversions using psychological profiles
Buyer personas or "marketing personas" use psychological profiles to create a representation of your ideal consumer based on data about your customers’...
Always updated content: what is it & why does it matter?
We all know the importance of standing out online. If you’re a content creator, this is increasingly difficult. That’s why we’re...
Blog design mistakes you are probably making – and how to fix them
Do you have that feeling that something isn’t quite working on your blog? Perhaps your growth isn’t what you expected, or...
How to make your blog posts convert into sales
I started my career in digital marketing over 14 years ago, and in that time, I’ve grown more than 10 blogs...
Killer ways to leverage your blog
If we could turn back the time and see blogging in its infancy, we would say that blogging is easy-peasy. But...
6 essential steps to prep your content for promotion
We spoke recently about ways you can optimise a blog post after it has been published. Often, this is where people...