9 Ways Brand Visual Identity Can Win Over New Customers
As humans, the world is a visual space. We comprehend the world around us, including people, places, and things, based on...
branding
What Is Branding Design? How To Create a Consistent Image To Build Credibility [+ Examples]
They say you shouldn’t judge a book by its cover. But with branding, the cover is pretty darn important. You’re competing...
Do You Make These 8 Personal Branding Mistakes?
Elon Musk? Futuristic technology. Neil Patel? Digital marketing. Greta Thunberg? Environmental activism. Each name sparks an instant definition. So, how do...
7 X-Tremely Successful Personal Branding Lessons From Elon Musk
We all know the brands Coca-Cola and Disney, but I bet you can’t tell us who the company CEOs are. So...
Brand Strategy: 6 Ways Poor Content Marketing Can Mess It Up
So, you think you have a pretty great brand strategy. You know your niche, your business goals, and you’ve done your...
Emotional Branding: How To Create a Loyal Customer Base [Infographic]
Customers buy from brands they trust. And trust is an emotional brain state. So, how can your marketing strategy help people...
How To Reach Your Target Audience + Keep Them Interested [Infographic]
Content marketing is the best way to reach your target audience. Whether that’s through social posts, email campaigns, or targeted ads....
3 Branding Case Studies That Create Memorable Customer Experiences
Your brand is what makes your business unique. It’s everything from your niche and values to your visual identity. But so...
Call-to-Action Writing Examples: Forget Clickbait and Deliver Instant Value
Your call to action has to answer one question for people. “What are you going to do for me?” If yours...
Brand Values: 6 Examples To Craft a Powerful Marketing Strategy
Your values make you who you are. And for brands, it’s no different. Your whole brand strategy should be based on...