Evaldas Mockus
Imogen Fan
Claudia Bird
Lucia Fontaina-PowellResearch shows that three out of four customers use social media to make purchasing decisions. Moreover, using social media to conduct post-sale support is becoming a huge trend for brands. While a website is surely the most important aspect of a...
Vaibhav Kakkar
Daniel KempeHow to craft the perfect email sequence for a launch, step by step – 6 experts share their methods
You have a product or program launch coming up; you know you need an email sequence to bring in those leads – but you have questions. Is there a standard successful structure to how high-conversion launch emails go? Are there ‘magic words’ to...
Nichole Elizabeth DeMeré
Co-marketing: the infallible strategy no one talks about
Co-marketing is a low-risk, high-impact marketing strategy. So why is nobody talking about it? Video. Personalisation. Gen Z. Yawn. Feel like this year’s marketing trend reports didn’t tell you anything new? You’re not mistaken – we’ve heard...
Matthew StibbeSocial media videos: 9 low-budget ideas to boost engagement
If you’re planning on leveraging social media videos to boost brand awareness, engage with your audience, and grow your business in 2019, you need to take the time to put a clear content marketing and social...
William Harris
Using GIFs and memes in marketing: the complete guide
It’s been said that meme marketing is the new influencer marketing. According to some reports, brands see a much higher ROI from working with meme accounts than traditional influencers. So, if you’re not using GIFs and memes in marketing, you could...
Content marketing lessons from Ariana Grande’s ‘thank u, next’
Ariana Grande’s ‘thank u, next’ is one of the hottest – if not the hottest – songs of 2018. In this post, we’re going to look at the surprising link between the chart-topping single and content marketing, and what we can learn from it...
Meaghan YorkeInstagram – 6 creative hacks to boost your business
Instagram is a thriving social media platform. And for most marketers out there, it is also arguably the best business tool to date. Not only has the photo-sharing app reached a billion monthly users, but Instagram also reports that 80% of those...
Natasha Ponomaroff
Aljaz FajmutStock images – How not to suck at using them
You’ve undoubtedly seen stock images being used horribly before. You know full well what that looks like, don’t you? People posing uncomfortably, smiling dead-eyed into a camera, often in the middle of a fake business meeting, or shaking hands as if...
Roman Drits
Remote working – Bringing sanity to mind & lessons worth learning
Ryan Hoover, founder of Product Hunt, recently ran a poll on Twitter, asking folks what was most important for them when looking for a new job. The result? Remote working. Out of the 8695 votes cast, 62% voted for ‘the ability to work remotely.’...
Taru Bhargava
Mitro PatrikainenSocial media photos – Are they letting you down? Here’s how to fix it
Studies have found that 90% of all information transmitted to our brains is visual – meaning your social media photos are an unmissable opportunity to capture your followers’ attention. It’s not enough to write good blog posts and...
Shane Barker
Ryan RobinsonHow Your Business Can Profit From Social Media Marketing
Right now, there are two types of companies out there: those who have really figured out how to make social media a major factor in the success of their business (the minority) and those who have tried to make social media work for them, but...
Tony Restell
4 Types of Content That Can Help with a Better Product Promotion Strategy
If you think that just by developing a product you can increase its sales, you could not be more wrong. Developing a product is only one half of generating sales; the other half is promoting it. The basic objective of promotional strategies is to...
