How to Find Content for Social Media – The Busy Person’s Guide13 min read
Are you trying to raise a family whilst maintaining a full-time job? Working to get through your college degree? Or do you just get to the end of the day and have no idea where the time went?
Whatever your situation, we get it, modern life is busy. The one thing you likely do not have time for, despite it being so darn important for marketing growth, is knowing how to find content for social media amid the long list of tasks you’re facing.
If you’re in charge of your brand’s social media strategy, one of the questions you might often ask yourself is ‘where the heck do I find content for social media?!’ Back in the early days, it was probably enough for your company to merely have a page on whatever platforms were available, with a few tweets or photos from when you first created it…but no longer.
Social media is now a powerful marketing tool and businesses are expected to have a full content calendar to keep their audience satisfied. If you’re a total newbie or simply looking to fill in some of the gaps on your established platforms – keep on reading.
Now, we know you’ve probably got a lot to be getting on with, so we’re going to take a quick look at what we’ll be covering – you can then jump to the section that fits you best.
When you say you have absolutely no time, you mean it! If the only down-time you get in the day is your coffee break(s), this breakdown of some of the fastest content marketing tools is for you.
With a sandwich in one hand and your laptop in the other; your lunch hour is your optimal time for your daily tweets and to focus on finding great content. If you fancy using some slightly more manual tools that will still save a lot of time; you’ve hit the jackpot.
Tools are great but for whatever reason, you’ve got some time on your hands after work and you’d like to get more involved. Finding quality content from ‘underground’ sources and social media sites can really pay off and you’re willing to put in some effort.
You’ve got your content curation down and you fancy rolling up your sleeves and getting creative. From designing your own infographics to repurposing past blogs, we’ll cover some of the easiest ways to produce new content (no graphic design experience required).
The best advice we can give you when it comes to social media management is variety, so try to use a combination of all of these strategies. If you’ve got time, we’d recommend reading this whole blog and really take it in (hello SEO!) Joking aside…we promise it’ll be really handy.
Are You Creating or Curating?
Just before we get started, to briefly summarise for those who may be new to the subject; content creation (as the name might suggest) involves creating original content and then marketing it to your target audience.
However, much like those individuals who constantly talk about themselves, you must be sporadic with this or risk quickly losing whatever followers you may have. This is where content curation comes in; it involves gathering high-quality, shareable content from a series of sources and re-posting it with a personal twist.
While both methods are important elements of a successful marketing strategy, you may have more time for one over the other. Here at Quuu, we believe a solid place to start is with the ‘rule of thirds’ – as long as you’re roughly hitting this target, you can’t go wrong.
Source: EZ Marketing
With that in mind, let’s get started and find a tactic that works for you!
1 – Social Media Content Coffee Break
We’ll start with those of you with the least time on your hands – if you’re looking for a digital marketing tool that prevents you having to use a search engine until your fingers bleed, we’ll cover 3 of the most popular:
The process of ‘Social Listening’ is a great way of finding conversations about you or your brand when users inevitably forget to hashtag or tag you. It’s a way of seeing what your target audience thinks of you and allows you to potentially stop any looming PR disasters in their tracks. By listening to your followers, you can alter your social media strategy based on these insights. As well as keeping an eye on your social media channels, Mention also tracks forums, blogs, news and review websites.
BuzzSumo is a real all-rounder when it comes to content curation; from helping you to discover new content from quality sources to identifying influencers in your industry and tracking the latest trending topics and conversations. It’s arguably one of the easiest ways to find valuable content for your social media calendar whilst keeping tabs on what your competitors are doing well (and not so well!) By learning what your prospective audience is searching for, you can then provide relevant content and put yourself ahead of the majority of brands.
Now, we realise this looks like a plug (and it is) but it’s absolutely warranted. The whole reason Quuu was invented was so users, like yourself, could save time when trying to curate content. With over 500 interest categories, you’ll always have relevant content ideas to share with your audience on social media. This can be done manually or automatically, depending on the level of control you’d like to have. Our site also works in tandem with schedulers, our favourite is SocialChief, which are excellent marketing tools that ensure you are sharing to your social media accounts consistently, even when you’re off-duty.
2 – Social Media Lunch Special
So we’ve covered the busiest of bees but if you’ve got an hour or so during the day to focus on finding content, this next section is for you. We’re sticking to the subject of tools, however, these involve a little more effort than the previously mentioned.
Below is a list of several that we find the most helpful, including a brief summary and which social media platforms they work with.
|Feedly||Feedly is a really simple tool that acts almost like the ‘news feed of all news feeds’, rounding up the best content for topics and categories that interest you and your brand. The more you use the platform, the more Leo (the handy, in-built AI research assistant) can tailor new content suggestions based on what you’ve been viewing.|
|Scoop.It||Part content curation, part social network – Scoop.it allows users to create boards and share content from a huge number of sources. Based on a newspaper-style format, the ‘scooped’ content also includes insights on how to improve results based on campaign analytics in the future.||Facebook|
|Hashtagify||We all understand the importance of hashtags; from discovering trending topics to tracking insights to drive up engagement. Hashtagify does all this and more, delving into the details of any hashtag you choose.||Twitter|
|Google Alerts||If you’d like to be notified whenever Google finds anything related to a specific search term, Google Alerts are the way to go. They take a little bit of time to set up as you choose your keywords but once complete, your suggestions will be instant. They are a great way to keep ahead of the game on the latest topics in your industry.||Facebook|
|Tailwind||Instagram is slightly trickier when it comes to curating content, however, Tailwind has some excellent tools to make life easier. Their ‘Content Plans’ provide ready to use post ideas customised to your business-type while also analysing what’s working across your feed so you can pinpoint the type of content your followers enjoy.|
|Ahrefs||If your goal is to rank higher and increase traffic to your site, Ahrefs ‘Content Explorer’ is a brilliant tool, focused on the numbers. By spanning over a billion web pages, it allows you to see the type of content that is performing well, so you can adjust accordingly. The “pages over time” chart also lets you see the content creation trend for any topic over time.||Facebook|
3 – After Work Social Media Marketing
While tools can make life easier, there’s a lot to be said for putting some time into searching for more ‘underground’ sources. As you can imagine, the majority of the content within curation tools is already pretty popular and will have been shared by a lot more brands than just your own.
Building yourself up to the position of a ‘thought leader’ within your industry is very possible but it requires you to find alternative, high-quality content that few others are posting – not the easiest of tasks or else everyone would be doing it!
Making a list of influential bloggers and subscribing to their email newsletters is another easy way of having content delivered straight to your inbox. Rather than another text-heavy section, we thought we’d make life a little easier, so we’ve compiled this handy infographic. From Twitter and Facebook, covering the most popular social media platforms, including the under-used Reddit and subreddits:
4 – Weekend Warriors’ Guide to Google
It goes without saying that your weekend can also be filled with curating; all of the methods and tools above could benefit from more time being spent on them. In saying that, we thought we’d give you some insight into the content creation side of things if you happen to be feeling creative. There are many different areas you could focus on, so here are a few to get you started:
- Company Website
- User-Generated Content
- Social Campaigns/Giveaways
Creating content can be as easy, especially if you start by looking within. Starting with your company website or social media pages can provide a whole host of ideas.
Using a photo from an event or of an employee can turn into a stand-alone piece of content with the right copy behind it.
If you’ve already had a few bloggers on your company website, repurposing old blog posts could allow you to ‘breathe life into old content and reach new audiences – without having to come up with brand new material’.
If you’d like to work up to a larger piece of content, perhaps look into getting members of your company or experts involved and host a webinar.
The power of infographics can’t be disputed and you don’t have to be a graphic designer to make your own either!
Canva is a design platform that allows users to create social media graphics, presentations, posters and other visual content. They have a Free and Pro version which both have a wide array of drag-and-drop features and layouts to make designing as easy as possible – plus the Pro version is free if you happen to be a registered nonprofit. We used Canva to make the infographic in the previous section and if we can do it then you can too!
Top tip: if you make an infographic that you believe could provide real value or entertainment to a large audience, why not submit it to our sister site, Quuu Promote?
This one is a bit of a cheat as you’re not having to come up with the bulk of the content yourself. By using a social listening tool or even having a good old manual browse, you’ll be able to find images and posts from customers and quickly repurpose them.
In tandem with making the most of users’ photography skills, you are also demonstrating the appeal of your brand to a wider audience. Check out the below example from Buffer; the image itself has nothing to do with their business, however, it’s been taken by a user of their site and therefore makes it relevant…plus who doesn’t like puppies?!
We all know the buzz of excitement we get when we realise we’ve been mentioned or shared on social media. Users whose content you repost are no different and their retweet or repost from the exposure could lead to widening your audience amongst their followers too!
This is a big one in the current climate, social causes always connect with people but even more so nowadays. Even as a small business, aside from the fact it’s a really selfless thing to do, by choosing a campaign your brand can back (or even create one yourself!) you’ll give yourself a whole other area in which to focus your content.
Stella Artois gained much praise by successfully driving awareness of the global water crisis when they paired with water.org to sell their signature chalice glasses to provide 5 years of clean water to someone in the developing world.
Giveaways are another great way of accumulating interest in your business or product. By offering freebies, in the form of products or trials, this can be a great way to spike engagement and traffic to your site and eventually increase conversions.
Whether you’ve had a quick scroll or made it all the way through, either way, you should be leaving us with a sure-fire list of ways to find content for social media. From some of the most helpful digital marketing tools on the web, to manually sifting through your social media sites and even creating your own, we hope you’ve learned something new. If you know of any other methods that we haven’t covered or if you have any questions then please get involved in the comments below!