The phrase “content marketing” is being thrown around pretty much everywhere these days, especially in job advertisements. It is the backbone of nearly every successful business and social media account, but what actually is it?
We want to make it as simple as possible for you. Just starting out in the industry and looking for some experience? Or are you a seasoned professional getting itchy feet in your current role? Maybe you’re just curious to learn more. Whatever your level, experience, or interest, there will be a content marketing job out there for you.
We will list our 10 top platforms to find a content marketing job to make it that bit easier. If you want to skip straight there, click on the platform you’re interested in. If you want to find out a bit more about content marketing first, read on!
Top 10 platforms to find your next content marketing job
So, let’s start with the basics.
What is content marketing?
Think about a brand you identify with that always piques your interest, a brand that feels aligned with your morals. Are they interesting to you because they constantly repeat all the great stuff about themselves?
I’m hoping the answer is no.
This is because they have a content strategy. This, paired with a marketing strategy formed by a team of content creators, marketing specialists, and social media managers, is why the brand seems interesting to you.
They know their audience and what you want. Articles that align with your beliefs, images that stir a particular emotion and call-to-action headlines that you can’t help but click on. Luckily for you, we’ve also put together a blog on how content marketing can be used to increase website traffic, check it out here.
Earlier in the year we interviewed Masooma Memon, a freelance writer, to ask how she uses her social media. Masooma has a huge following and her use of content marketing is a perfect example to take a look at and learn more about how effective it can be.
Types of content marketing
- Email Marketing
- Digital Marketing
- Social Media Content
- Blogging
- Podcasting
- Infographics
- Product marketing
- Graphic Design
- Ecommerce
As you can imagine, the list goes on. And with a list so long comes plenty of part-time and full-time jobs. These jobs can be as creative as you like. It can be engaging and sociable, despite often being mostly digital and remote. One of the main aims of content marketing is to connect with people. To connect with the audience you are trying to attract. Whether you want to dive straight in as a marketing manager or learn the ropes as a content writer, there will be a creative and exciting job post for you.
Examples of content marketing jobs
The great thing about content marketing jobs is that often you do not need a specific qualification. So forget slaving over a three-year bachelor’s degree. All you need is great communication skills and a willingness to learn. Once you build up some hands-on experience, you can market yourself to recruiters any way you like!
- Content creator
- Copywriter
- Social media manager
- Brand marketing team
- Content marketing manager
Top 10 platforms to find content marketing jobs
Otta
Otta does things a little differently to your average job site. It focuses solely on startups and ensures only relevant job descriptions and job alerts are sent to you.
Through an in depth quiz, Otta learns about you and your individual needs. Once the company has learned about your priorities, you will be sent ‘matches’. And yes, it’s almost as exciting as getting a match on Tinder.
The companies you match with will be aligned with your desirable traits in a workplace. The roles suggested will always be relevant and suitable to your skill level. Basically, Otta takes away the anxiety of job searching.
As you are selecting the area of work you are interested in, you will see a huge dropdown of every job title you can think of. From here, you can select anything from content strategist to marketing director.
From there all you have to do is watch the matches roll in and start swiping. Otta isn’t just handy. It’s actually kind of fun.
LinkedIn is an obvious classic. And for good reason. LinkedIn allows you to market yourself in any way you like. This is perfect for starting out in the industry so companies aren’t just judging a CV alone.
It gives you the opportunity to really sell yourself. If you don’t have specific experience, then your bio can tell recruiters who you are and why they should hire you. It’s way more personal than other job sites.
For content jobs specifically, LinkedIn is brimming with opportunities. It is never short of creative opportunities. Once you sign up, you can browse endlessly for jobs (trust us, it’s addictive). But you can also expect messages from recruiters offering copywriting, content creation, SEO specialist and partnership opportunities.
Indeed
An oldie, but a goldie. Now it may not feel as professional as LinkedIn or as personal as Otta. But it is the number one go-to for job seekers and recruiters. This means despite maybe having to spend a little more time scrolling past ‘professional smell sniffer’ advertisements and the 1000 cleaning jobs that seem to pop up no matter what you search, there are hundreds of content jobs out there.
So, whether you are looking for a project management role or want to focus on social media marketing, the likelihood is that Indeed will have the job for you.
ZipRecruiter
When it comes to ZipRecruiter’s brand marketing, they keep it simple. It is an easy-to-use, straight-to-the-point job site. Surprisingly, they are the number #1 job search app on Android and iOS, even overtaking Indeed.
With just a quick search of ‘content marketing jobs’ over 1600 job descriptions pop up. From “remote part-time”, to “in the office” and “full-time”. There is something for everyone.
And who doesn’t love a job site that offers motivational quotes?
Upwork
Upwork operates a little differently to your standard job search site. Similarly to Otta and LinkedIn, Upwork invites you to create a profile. It encourages you to be completely client focused. You can even upload an introduction video (if that’s your kind of thing).
It encourages a different kind of work. It encourages job seekers to know their worth and pitch to clients in a bid to win work or projects, making it a content marketer’s dream!
Remote work is also rife on Upwork, meaning flexible hours and opportunities for travel. What could be better than that?
Working Nomads
Now the wonderful thing about content marketing jobs is that the majority of them are remote. This means job perks. Think unlimited travel, flexible schedule, and a comfortable home office.
Working Nomads focuses on digital jobs that are (mostly) fully remote. As you can imagine, this means plenty of content marketing positions. You could end up working for the New York office of a huge marketing company, whilst sitting on the sofa with a cup of tea in England. Pretty cool? We think so.
AngelList
AngelList focuses on streamlining the job search process. Forget agonising over the perfect cover letter. AngelList is all about the one click application. It invites you to create a profile that has everything a recruiter needs to see.
This makes applying for jobs unbelievably smooth, without having to worry about the panic of proofreading your CV or cover letter last minute. This obviously increases the number of jobs you can apply to, and therefore increases your chances of success!
AngelList loves getting straight to the point. They encourage frank conversations about salary and progression opportunities from the outset. Many jobs on their site are successful startup companies, which means finding the perfect content marketing job is easy.
The Muse
The Muse is a sleek website offering all sorts of advice and coaching when it comes to securing your next role. Their blog is full of great articles that any content marketer would find useful. From ‘How to Follow Your Intuition at Work’ to ‘Your 2022 Guide to the Most Common Interview Questions and Answers’.
The Muse is a great resource for all creatives, and a great starting point if you want to learn more about marketing campaigns and content writing.
There are hundreds of SEO (Search Engine Optimisation) jobs being advertised at the moment on The Muse, alongside more general marketing associates and digital content creators. So after you’ve read up on the latest advice for securing a job, get applying!
Krop
Krop takes pride in its job board, having been a ‘mainstay in the creative industry for almost 20 years’. And we agree. Krop doesn’t focus solely on job searching. It also allows its users to build up their creative portfolio with gorgeous and easy-to-use designs.
A portfolio can be super helpful when trying to secure a content marketing job. Whether it’s curating images of a particular brand’s marketing you worked on, or example articles previously written, recruiters are always keen to see real examples of your work.
This means that once you’ve created your portfolio on Krop, you can start showing off your work to new companies as you apply for more jobs. It’s a pretty cool concept.
If you’re not interested in creating a portfolio, the job board itself is laid out in a super simple and clean way. Meaning you’re less likely to get overwhelmed by aggressive or unrelated job advertisements.
If you do want to create a portfolio there is a monthly subscription fee, but we think it’s worth it.
FlexJobs
FlexJobs focuses solely on remote and flexible working opportunities. Despite having to be a member, it is one of the most popular job sites for creatives wishing to fulfil their digital nomad dreams. They offer a completely personalised experience and all their jobs are vetted 100% remote positions.
FlexJobs makes it feel easier to build a roadmap to your dream job. Whether you’re aiming to be a content marketing manager and want to work your way up the ranks. Or you’re currently an influencer wanting to learn more about content marketing strategy. This site makes it feel possible. Which it is!
Within the membership you get access to skills courses and tests, weekly virtual job fairs and a weekly career coach session. So don’t worry, you won’t be paying just to scroll for jobs.
Conclusion
So, sometimes it’s better off to start your job search at a creative-specific site. Like Otta or Krop. However, there is no need to disregard the old favourites of Indeed and LinkedIn. These sites are full to the brim with content marketing jobs, some just may be easier to use than others.
Use this guide to use the job site best suited to you. Keep an open mind and always be on the lookout for new opportunities. There are endless possibilities just a few clicks away.
Have you used these platforms before? Share your own experiences in the comments below. It’ll be super helpful for future job seekers!
