The 3 Most Important Social Media Automation Tools To Get Started11 min read
4.48 billion people currently use social media worldwide. Let that sink in.
The most popular social media platforms are also free to use.
As a marketing channel, it doesn’t get much better than that. Massive potential reach, no initial cost.
If you’re a small business owner or trying to build a personal brand, you should be on there.
But maybe you don’t have a lot of time. That’s why you’re searching for social media automation tools.
Nobody likes that guy that only talks about themselves but hear us out. You need simple tools for your content marketing strategy. We’ve got ‘em.
So, look no further. Here are the 3 you need to get started:
The importance of social media marketing
At the heart of it, social media is a place to broadcast content and be discovered by potential customers.
From hashtags to engagement, it’s all about building brand awareness.
There’s a brilliant quote from the co-founder of Intuit, Scott D. Cook, that says:
“A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is.”
There are so many ways of using social media for businesses, including:
- Social listening tools (plus, manually tracking brand mentions)
- Analyzing performance
- Targeted ads
- Accessing specific demographics on different platforms
According to Buffer, there are 5 core pillars of social media marketing:
- Planning and publishing
- Listening and engagement
- Analytics and reporting
If you are following that roadmap, our 3 tools will cover the first 2 steps.
The best social media automation tools to get started with content marketing
So, let’s talk about strategy first.
As we mentioned in our 3-step content strategy blog, you want to focus on:
- Content promotion
- Content curation
Quuu and Quuu Promote deal with steps 1 and 2.
But in terms of engagement, think about it: do you really want to automate that?
If you’re trying to build a social media presence, other users have to see you getting involved. You want your notifications to always be pinging.
People crave authentic interaction with brands. It’s why companies like Wendy’s do so well on Twitter.
Social media engagement should be genuine. You should be providing value wherever you can.
For planning and publishing, what better tool for that than a scheduler?
Luckily, we’ve got a super simple one to get you going.
Without further ado, let’s get to know these social media automation tools:
- Quuu Promote
1. Quuu – Content curation powered by AI
Marketing AI usually brings to mind chatbots. But we’re here to tell you – it’s not just for customer support.
Robin is one of our newest team members. Oh, it’s also AI – a product of modern machine learning.
We taught Robin everything our curation experts know, and now it’ll curate content just for you.
Creating enough content to fill your social media calendar can seem like an impossible task. That’s where curation comes in.
You might be wondering why you should even curate social media content in the first place? Surely, sharing someone else’s work isn’t going to do your marketing campaigns any good?
That’s where you’re wrong, amigos.
If you’re a complete beginner looking for a guide to content curation, click the link in the text. It’ll sort you out.
If you just want some quick reasons why you should add it to your social media campaigns, here they are:
- It’s way faster than making your own content
- You can become an expert resource of valuable content
- Networking is easier when you’ve shared someone’s creation
- It ensures you don’t appear self-promotional
- You can add unique insight to everything you post
Simply pick your relevant categories (there’s over 500!), hook up your social media profiles, and get started. Quuu connects to Twitter, Facebook, and LinkedIn.
Robin will send you up to 6 high-quality content suggestions per day. It can post for you on auto-pilot at the times you choose, or you can be in control.
The sharing template is the content’s headline, but we’d encourage you to put your own spin on things if you have time.
Social media marketing automation has never been so easy.
There are 3 types of plans: Free, Pro ($5 a month), and Business ($15.83 a month).
You can add 1 social profile on the Free plan, up to 10 on Pro, and 100 on Business.
By checking out our free plan first, you can get to know the platform before upgrading. Win-win!
2. Quuu Promote – Content promotion for hundreds of social shares
So back to your own original content.
Where does the sharing of most content happen? Social networks.
If you want people to share what you’re making – you need to put some work in. This is where engagement is key.
When you don’t have time for that, Quuu Promote is where it’s at. (Sick rhyme!)
This social media automation tool promises you hundreds of social shares from people who are genuinely interested in your niche.
These are from the users who have signed up to share relevant curated content on Quuu. See how it all works now?
There’s a calculator on the homepage to check out your expected metrics.
Source: Quuu Promote
There’s also a 15 day 100% money-back guarantee if you don’t hit the number of shares promised. There’s really nothing to lose.
If you add your Twitter handle, you can track your mentions in real-time.
This means you’ll be able to start conversations with sharers and get to know your target audience better.
Plus, the link between social shares and SEO can’t be ignored.
Want to give yourself the best chance of being discovered by those who care? Engage with people on top of your shared content.
That’s digital marketing done right.
Like Quuu, there are 3 types of plans.
The Individual plan gives you 10 monthly promotions (from any site) and costs from $50 a month. If you’re looking for 20 monthly promotions, the Company plan costs from $100 a month.
Agency plans are from $500 for a whopping 100 posts a month!
We’ll even continue to automatically promote content that’s submitted for as long as you stay subscribed.
3. Socialchief – Free, super-simple social media scheduler
So, you know you need to be posting consistently. But then life happens.
There will always be things that disrupt daily work.
Social media posts might take a back seat if you’re writing each out then and there. They might seem too time-consuming.
Plus, it can be hard to think of what to write on your Facebook pages on the fly.
If you prepare in advance, though, this doesn’t have to be the case.
A scheduling tool doesn’t need to be full of unnecessary features. Something simple could help to streamline your social media strategy.
Socialchief is the simple posting schedule you need. A social media automation tool for the masses.
The dashboards are clean and easy to use – for beginners and experts alike.
By taking one afternoon or evening a week, you can schedule posts for as far in advance as you’d like.
Scheduling content takes the pressure off. It also gives you a better overview of your content marketing.
By doing a fortnight in the one go, you can make sure everything is written in your brand voice. Plus, there shouldn’t be any accidental overlap as you’re doing it all at once.
Simply pick your timezone and the days and times you want to post content. Socialchief takes care of the rest.
It’ll make sure you’re still ‘there’, even when you’re not. It’s a design that’s admired for both its beauty as well as functionality.
As a bonus, it works seamlessly with Quuu. Super-simple content curation?! Yes, please!
Socialchief has (you guessed it!) 3 types of plans. Free, Pro ($19 a month), and Team ($49 a month).
You can add up to 3 social profiles on the Free plan, up to 10 on Pro, and unlimited on Team.
Both Pro and Team account also have a free 14-day trial.
Don’t forget the usual suspects (Buffer, Sprout Social, CoSchedule, Hootsuite, etc.)
Fully automated social media management tools are great. But for many of us, it’s not financially viable.
Plus, you might want to run your social media accounts your way.
Handing control to a third party takes a weight off, but you may lose what makes you you.
In saying that, you might be convinced. You still want someone to run all your social media channels, and you want it now!
If that’s the case, here are some suggestions:
If you’re not looking for complete social media management but could use some more planning or analytics tools, check out some of these:
- IFTTT – connect your WordPress RSS feeds to social media accounts
- CoSchedule – marketing calendar and workflows
- BuzzSumo – generate content ideas and identify influencers
If you’re new to social media automation, these tools are perfect to get started.
They cover some of the most important parts of content marketing and are fully automated (if you want them to be!)
They’re also very affordable for nearly all businesses. Of course, they can scale up alongside you too.
With trials or money-back guarantees available for each, why not give them a shot?
We’ll be here if you need us.
Have you tried any of our social media automation tools? If not, what’s stopping you?